£50 Off
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£50pp off July and August Holidays at First Choice

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First Choice Summer Holidays from as Little as £237pp

Free
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Free Kids Places on Selected Holidays at First Choice

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Malta Holidays from £367 at First Choice

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Adults-Only Holidays from £102pp at First Choice

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First Choice Weekend and Short Breaks

£50 Off
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£50pp off Peak Summer Hols at First Choice

£50 Off
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£50 off Holidays for Students with Your Exclusive First Choice Discount Code

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Go All Inclusive from Only £316pp at First Choice

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Deals of the Week - Book a Cheap First Choice Holiday Today!

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Turkey Holiday Deals from Under £150pp at First Choice

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Low £30 Deposit on Selected First Choice Holidays

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Last-minute Holidays from Under £140pp with First Choice

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Greece Holiday Deals from £135pp at First Choice

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Get Special Offers and Discounts when you Sign up to First Choice Emails

Free
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Cancel for Free up to 48 Hours Before you Fly with First Choice Flex

Popular First Choice Discount Codes

Discount Last verified Redemptions
£50pp off July and August Holidays at First Choice 25 Jun, 2026 Used 28 Times
£50pp off Peak Summer Hols at First Choice 25 Jun, 2026 Used 14 Times
First Choice Summer Holidays from as Little as £237pp 25 Jun, 2026 Used 7 Times
First Choice Weekend and Short Breaks 25 Jun, 2026 Used 14 Times
Go All Inclusive from Only £316pp at First Choice 25 Jun, 2026 Used 6 Times

First Choice FAQs

Does First Choice offer discount codes?

Yes, First Choice occasionally releases promotional codes, but most discounts are applied automatically through sale events, destination promotions and package holiday offers.

First Choice discount codes have become less frequent in recent years. Active codes typically apply to selected holidays and offer up to £100 off per booking. That's the benchmark offer we've seen resurface over the past few years.

Most First Choice promotions don't need a code. Instead, discounts are applied automatically as part of limited-time offers. You'll usually see them reflected in the price breakdown as you browse.

What is the biggest First Choice discount available?

Right now, some First Choice deals can save you several hundred pounds on certain holidays. In the past, seasonal sales have offered up to £500 off on qualifying package holidays.

Can students get a First Choice discount?

Yes, eligible students can receive £50 off selected holidays after completing verification through the approved student discount platform.

Does First Choice offer low deposit holidays?

Low deposit holidays are one of First Choice's most consistent offers, with deposits often starting from £30 per person on selected bookings.

When is the best time to book with First Choice?

Black Friday, Summer Sale periods and autumn booking events typically generate the largest number of holiday deals. November is often one of the strongest months for overall savings.

Are First Choice deals automatically applied?

The majority of First Choice holiday discounts are applied automatically at checkout, meaning you usually won't need to enter a voucher code to receive the advertised saving.

Does First Choice offer last minute holiday deals?

Last-minute offers appear regularly and can provide significant savings on selected departures when travel dates are flexible.

Can I get First Choice Black Friday deals?

You will find big Black Friday savings at First Choice. Last year they ran a Black Fri-Yay promotion which saved customers up to £200 off holiday bookings.

First Choice typically runs an event called Pink Friday, where you can save up to 50% off all-inclusive holidays. Find seven-night all-inclusive holidays to places like Greece or Spain starting from as low as £299 per person.

You can expect to see similar discounts this year, with Savoo bringing you updates on all the best First Choice Black Friday deals as they start to appear from mid-November.

Tips for Saving Money at First Choice

Look Beyond Discount Codes

Most First Choice promotions are applied automatically during the booking process. Rather than searching endlessly for voucher codes, focus on the latest holiday deals, destination offers and seasonal sale events listed on the site.

Consider All-Inclusive Holidays

All-inclusive package holidays often give you the biggest discounts. Since meals, drinks, and entertainment are included, your total holiday cost is usually much lower than if you paid for everything separately.

Book Last-Minute If You're Flexible

First Choice has offered last-minute holiday deals for years. If you can be flexible with your travel dates, you might find bigger discounts on unsold trips, especially outside of school holidays.

Use Student Discounts Where Available

If you’re a verified student, you can get £50 off certain holidays. This is a simple way for younger travellers to save extra money on top of other deals.

Spread the Cost

Many holidays can be secured with a low deposit and paid for over time. This allows you to reserve preferred dates and destinations without paying the full balance immediately.

Download the First Choice App

The app provides access to booking management tools, travel information and holiday updates. App users may also have access to selected offers and booking features that are not always highlighted elsewhere.

How First Choice Discounts Work

Unlike many retailers, most First Choice promotions do not require a discount code. The majority of holiday offers are automatically applied when you select an eligible package holiday, destination or travel date.

Holiday savings for First Choice include:

  • Fixed-value discounts on package holidays.
  • Per-person savings on selected departures.
  • Seasonal sale reductions.
  • Student discounts.
  • Last-minute holiday offers.
  • Low deposit booking promotions.

Where a First Choice discount code is available, simply enter it during checkout before completing your booking. Any qualifying savings will be deducted from the holiday price immediately.

Because travel promotions frequently change based on destination availability, booking dates and seasonality, it's worth checking Savoo regularly for the latest verified First Choice deals.

How to Use First Choice Discount Codes

  1. Choose a verified First Choice discount code or deal from Savoo.
  2. Click through to the First Choice website.
  3. Search for your preferred holiday, destination and travel dates.
  4. Add the holiday package to your booking basket.
  5. Make your way to checkout and review your travel booking details.
  6. If a promotional code is required, enter it in the discount code box.
  7. Apply the code and confirm the savings before payment.
  8. Complete your booking and enjoy your discounted holiday.

First Choice discount code redemption area

Recently Expired First Choice Discount Codes & Deals

Affordable City Breaks from £116pp at First Choice
Last-minute Holidays from £101pp with First Choice
July Holidays from £127pp at First Choice
Up to £300 off All Inclusive Holidays with First Choice
Portugal Summer Holiday Deals from Under £120pp at First Choice