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Blue Monday 2025
What is Blue Monday?
The origins of Blue Monday stretch back to 2005 when in a marketing stunt, Sky Travel declared the third Monday in January to be the most depressing time of the year. The company claimed to have used a precise formula consisting of weather patterns, debt levels, motivation and other factors. Scientists have dismissed the idea of a specific date for all of these things to coincide as pseudoscience, while mental health charities don’t acknowledge the event whatsoever. But is Blue Monday more than just a gimmick?
The concept of ‘January Blues’ is something that definitely carries weight. Feelings of low mood, sadness, lack of motivation, tiredness and low energy are common at the beginning of a new year, compounded by physical forces like the long wait for payday and the return of normality after the festive period. There is scientific evidence to support winter depression in the form of Seasonal Affective Disorder (SAD), but there are positive things you can do to help you feel like yourself again. Whether a sunshine getaway or spending time enjoying your favourite hobbies, it’s time to give Blue Monday the boot!
When is Blue Monday 2024?
Blue Monday falls on 20th January in 2025, slap bang in pretty much the middle of winter. If you got paid before Christmas it’s likely that you’re counting down the days to payday, so some special Blue Monday deals and offers should come in especially handy while you're watching the pennies. Many of the Blue Monday promotions will only be available for a limited time, but we’ll collect all of the best offers together on this page so that you don’t miss out on a single saving.
What Blue Monday discounts will there be?
Blue Monday deals and offers are becoming increasingly popular as people seek to get a mid-January boost. Fashion brands like SHEIN, Very and ASOS have previously had discount codes running during Blue Monday, making it easier to get a new season wardrobe refresh on the cheap. Experience days and pampering activities will be reduced on Groupon and Red Letter Days, while your home entertainment options can be improved with special deals from the likes of Sky, NOW and Amazon.
Blue Monday is a time to put your own health and wellbeing first, so expect to see discounts on beauty brands including Boots, The Body Shop and Clarins, making it easy to pamper yourself for less. Vitamins and supplements are also popular during this period, so look out for Holland and Barrett discounts.
Can I get holiday discounts during Blue Monday?
January is a great time to start planning your summer holiday because it will give you something to focus on. With many travel companies like easyJet Holidays and TUI offering low deposits, you can book your getaway now and budget for the rest of the money before you jet off. There will be lots of holiday discounts available on Blue Monday, but you don’t need to travel far to enjoy a memorable break. Staycations, camping holidays and even day trips can be just as good for recharging batteries, so make sure you check out the Blue Monday deals before they dissapear.
How do I survive Blue Monday?
The key to surviving Blue Monday is positivity. It may have been a little over 3 weeks since Christmas, but joy is not isolated to high days and holidays. No matter how small, focus on the things that make a positive difference to your life. Whether that’s supporting your local football team, being active or indulging in a little retail therapy. We can help you with that last one, because you’ll find a whole host of deals and promotions for Blue Monday 2025 on our website.
There are even tech solutions to help you get through Blue Monday. A light therapy lamp from retailers like Lloyds Pharmacy can provide an uplift in mood, and exercise equipment will help to improve body and brain function. Your smartphone can also be a Blue Monday saviour because there are plenty of wellness apps that you can download.
About Blue Monday
Did you overindulge at Christmas or are you feeling guilty about not sticking to new year resolutions? The good news is that you’re not alone, because January has a habit of making people look inwards at themselves. While many people may recognise Blue Monday as a New Order song from the 1980’s, the day itself has gained notoriety for being the most depressing day of the year. But with plenty of top brands launching Blue Monday deals and offers, it’s perhaps time to inject some positivity into the dreary day.
By Matt Piqué, your Blue Monday Money Saving Editor
Last checked yesterday
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Blue Monday Tips
How to find the best Blue Monday deals
January can be a tough period at the best of times, but when combined with the ongoing financial pressures caused by the cost of living crisis, this year is providing more reasons to be worried. Thankfully, there are plenty of Blue Monday deals and discounts from top fashion, home and tech brands that the experts at Savoo have collected together on this page. You will also find some useful tips and tricks to help you navigate through the Blue Monday period.
Stay active
Much of the doom and gloom surrounding Blue Monday stems from the weather, combined with financial pressures making it difficult to stay active and enjoy social gatherings. So making subtle changes like spending more time outdoors in the sunshine and getting a natural boost in serotonin levels through exercise can make all the difference to our sense of well-being and focus.
Make a change
A good way to escape the treadmill of negative feelings that Blue Monday can bring is to make a change to things that are under your control. It’s amazing how a lick of paint can transform the mood of your surroundings, plus a bit of DIY can give you something positive to focus on. By the same token, giving yourself a bit of a makeover can do wonders for self-esteem, whether a new beauty palette or seasonal wardrobe refresh.
Set your sights on something
While a sunshine getaway may be a few months away, there are probably other things that you were too busy to do during the hectic last few months of 2024. From booking tickets to a show, boosting your home entertainment options with a new TV package or arranging a dining experience with friends, having something to look forward to is a surefire blues buster. So get planning now!
Embrace your hobbies
From activities like golf and dancing to creative pursuits like model railways and painting, the Blue Monday period is a time that you should definitely embrace the things that you love. The great thing about hobbies is that they don’t need to cost much money. There are plenty of free online resources and local groups that will allow you to fill your life with happiness, and more importantly take your mind off everyday worries.